Overview
Live: May 6, 2026
Performance Overview
PandaCoat EU · Real data · May 2025 – Apr 2026 · Amazon + Shopify combined
Critical: Amazon sales declined -43.5% (H2 vs H1). Advertising ACOS averaging 80-100% — ads are not profitable. Several products have negative ROI. Shopify traffic collapsed -57.6% YoY. Immediate action required.
Total Revenue
€561,687
Amazon (12 months)-43.5%
Net Profit
€65,047
8.83% avg marginLow margin
Total Orders
15,717
Amazon · 12 months
Shopify Revenue
€18,966
3.4% of total-57.6%
Revenue vs Amazon Fees — Monthly
Sellerboard data · May 2025 – Apr 2026
- Revenue
- Ad Spend
- Net Profit
Advertising Efficiency — ACOS & TACOS
PPC performance trends · Target ACOS: <30%
- Target ACOS
- PPC ACOS
- TACOS
ACOS above 30% is unsustainable. Recent improvement to 47% (Apr) still far from target. Campaign restructuring in progress.
Quarterly Performance Comparison
Revenue decline quarter over quarter
- Sales
- Net Profit
Products with Negative ROI
These products are losing money — requires immediate review
| Product | Revenue | ROI | Status |
|---|---|---|---|
| UNIHOLD 5L/10L | €307 | -242% | ✕ Loss |
| ST_1KGWT (TopBase 1kg White) | €8,200 | -168% | ✕ Loss |
| UB1K_1KG (UniBase 1kg) | €5,400 | -68% | ✕ Loss |
| MSP_0.75KGGR (Wasserdichte 750g) | €9,800 | -56% | ✕ Loss |
| STF_1KGGR (TopBase Fiber 1kg) | €54,632 | -6% | ⚠ Marginal |
| TopBase ST Fiber Grau 1kg | €5,188 | -422% | ✕ Loss |
Revenue Split
Amazon96.7%
Shopify3.3%
Peak Performance
Sep 2025
€74,543 revenue · Best month
Seasonal peak for construction/waterproofing. Strategy needed for off-season months (Nov–Mar).
Diversification Score
Low
97% Amazon dependency
No eBay, no other marketplaces. Shopify underperforming. Satellite network not yet built.